AR Try-On Technology Is No Longer an Alternative in the Beauty Industry

Cosmetic brands are experimenting with makeup sampling that keeps its distance

For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless, socially distant future presents immediate obstacles.

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.

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