AR Try-On Technology Is No Longer an Alternative in the Beauty Industry

Cosmetic brands are experimenting with makeup sampling that keeps its distance


For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless, socially distant future presents immediate obstacles.

It’s not like the pandemic hasn’t brought a bundle of new challenges for the industry already. With store closures and fewer people concerned about wearing makeup in quarantine, Estée Lauder Companies reported that sales were down 11% during the first quarter of 2020. L’Oréal experienced a 4.3%

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.