AR Try-On Technology Is No Longer an Alternative in the Beauty Industry

Cosmetic brands are experimenting with makeup sampling that keeps its distance

a black woman's photo on a phone with a range of colors beneath her
Beauty brands are creating mobile-friendly and online try-on apps so consumers can "try on" everything from foundation to lipstick. Ulta Beauty

For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless, socially distant future presents immediate obstacles.

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.