Apple's Lovable 'Underdogs' Are Back and Joining the Great Resignation

The highly relatable ad series shows heven long-form product demonstrations can make for great content

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They survived a brutal pitch together, they endured the daily chaos of remote working together, and now they’re quitting together.

The four scrappy workers who starred in Apple’s 2019 ad “The Underdogs” and returned for a 2020 sequel called “The Whole Working-From-Home Thing” have a new spot for 2022, and this time they’re joining the Great Resignation.

The long-form spot, packed with relatable humor and frenzied examples of Apple at Work’s software offerings, marks a rare and likely unprecedented moment in Apple marketing: an ad trilogy.

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