Apartment Therapy Transformed a Live Design Pop-Up Into a Digital, Shoppable Experience

Small/Cool Experience in Brooklyn became a global online event

picture of a designed room with a yellow couch and horse on the wall and black and white striped floor
Carmen René Smith's Mix and Match room was just one of the highlights of the event. Danie Drankwalter for Apartment Therapy

Apartment Therapy expected to draw some 10,000 people to Industry City in Brooklyn for its first-ever Small/Cool Experience in April. The interior design- and lifestyle-focused website had tapped 20 designers to curate 20 shoppable spaces under 120-square-feet that would highlight forecasted 2020 design trends.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.