Super Bowl

Anheuser-Busch Ends 34-Year Run as the Super Bowl's Exclusive Alcohol Advertiser

The brewer will still run ads in the game, but rivals will be able to join for the first time since 1989

The decision gives competitors Heineken and Molson Coors the option to run national Super Bowl ads for the first time since the '80s.Photo Illustration: Adweek; Getty Images, Anheuser-Busch
Headshot of Mollie Cahillane Headshot of Paul Hiebert
By Mollie Cahillane & Paul Hiebert

June 16, 2022

Anheuser-Busch has been the Super Bowl’s sole alcohol advertiser for more than three decades, locking up category exclusivity for each game since 1989—until now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

Recommended articles
Related Articles
Advertising

Marketing Morsels: A Sweaty Old Spice Deepfake, High-Octane Skittles and Moreicon-image

By Jess Zafarris, Paul Hiebert

a bottle of vodka and whisky side by side on a smartphone
Beer & Spirits

Seeking Growth, Pernod Ricard Doubles Down on Mediaicon-image

By Paul Hiebert

Super Bowl

Molson Coors Is Returning to the Super Bowlicon-image

By Paul Hiebert

a crowd of people standing in front of a stage, where bottles of liquor and beer are performing
Beer & Spirits

As In-Person Events Return, Alcohol Brands Seek to Entertain Consumers With High Expectationsicon-image

By Paul Hiebert

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

What’s Missing in the Media Measurement vs. Currency Debate

By Pam Zucker

Why Marketers Can No Longer Ignore Data Governance

By Neustar

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

By Courtney Rose

Are You Making Informed CTV Ad Buys?

By DISH Media