American Eagle Unveils Influencer Program for Student Athletes

Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces

American Eagle didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influencers, the retailer’s CMO Craig Brommers revealed exclusively to Adweek.