Amazon Is Opening a Hair Salon to Serve as a Lab for New Tech

It will feature AR hairstyle mock-ups and Fire tablet entertainment

Amazon's salon will trial tech like AR hair consultations. Amazon

Amazon will soon offer state-of-the-art hair appointments with a new salon it’s opening to serve as a testing ground for retail technology like augmented reality (AR) hair coloring and point-and-learn product displays.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.