Amazon Is Opening a Hair Salon to Serve as a Lab for New Tech

It will feature AR hairstyle mock-ups and Fire tablet entertainment

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Amazon will soon offer state-of-the-art hair appointments with a new salon it’s opening to serve as a testing ground for retail technology like augmented reality (AR) hair coloring and point-and-learn product displays.

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The 1,500-square-foot space will encompass two floors in London’s Spitalfields district, and Amazon has contracted a local independent salon owner, Elena Lavagni of Neville Hair and Beauty, to manage operations. The move marks the ecommerce giant’s latest foray into high-tech physical retail, which has also spanned bookshops, convenience



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