Amazon Helps the Kardashians Keep Up

A new spot for Amazon Glow features matriarch Kris Jenner and her granddaughter Dream

Amazon’s 48-hour Prime Day sale runs July 12-13, and the ecommerce giant is building buzz for its Amazon Glow system, which will be 55% off during the sale, with a spot featuring reality TV star Kris Jenner and her granddaughter Dream Kardashian.

Amazon Glow is an interactive projector and video calling device that launched in the U.S. in March. Kids can use a 19-inch projected touchscreen to play games, work on art activities or read along with books, while the adult on the other end uses the Glow app on their smartphone or tablet.

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