Amazon Amazon Halo Isn’t Just Monitoring Your Health—It’s Judging You It also rewards and deducts points for physical activity, or lack thereof Amazon has a new health and wellness offering that taps into a lot of customer data. Amazon By Lisa Lacy August 28, 2020 Key Insight: Besides objective data such as activity, sleep and body fat, the band claims to be able to understand “how [you] may sound to others.” Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor. Recommended articles