Amazon Muscles In On Google's Turf With New Search Tool for Sellers

The ecommerce giant has never shared this level of data before


Soon, Amazon’s roughly 1.5 million active third-party sellers—or at least those in its Brand Registry program—will have access to a search analytics dashboard for better insight into the performance of their products.

The new dashboard will include both query and catalog performance.

Query performance will provide insights into the search terms associated with products so sellers can refine their keywords and marketing campaigns and identify opportunities for product expansion. Available metrics, as seen below, will include search impressions, clicks on search results and purchase behavior, which will help sellers understand how shoppers find their products.

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