Amazon Goes to the Suburbs

The checkout-free Amazon Go concept is moving closer to customers' homes

Amazon’s cashierless retail concept Amazon Go is expanding into the suburbs of Seattle and Los Angeles with what it calls a “new store format.”

Top line

Also operating under the moniker Amazon Go, the first store in Washington will “open in the coming months.” A store in California will open in a similar timeframe.

Amazon did not comment on additional expansion plans for the new suburban format.

Between the lines

The Seattle store will clock in at 6,150 square feet, with about 3,200 square feet in the front of store.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in