Amazon Competitor Mercado Libre Mexico Gave Free Shipping to 'Those Who Stayed on Earth'

The ecommerce site saw an opportunity to simultaneously boost sales and troll Jeff Bezos

You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin’s New Shepard rocket, what else is there to look forward to?

Well, for Mercado Libre Mexico customers, there was free shipping.

With some help from creative agencies Gut Mexico City and Gut Buenos Aires, the massive ecommerce platform—a direct competitor of Amazon Mexico—brilliantly turned the highly publicized launch into an opportunity to boost sales by offering free shipping during Blue Origin’s flight.

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