It’s been 33 years since Coming to America brought the royal family of Zamunda to the U.S., so Amazon is celebrating the sequel’s debut with a campaign fit for a king.
Amazon’s Prime Video—which has worldwide streaming rights to the highly anticipated sequel—is working with Amazon’s transportation unit to ensure customers across the country know Coming 2 America arrives today.
A royal coronation
For eight weeks, 220 Amazon delivery vans, four trucks and one plane will be wrapped in ads for the movie.
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