All That Coffee Drinking at Home Might Affect Chains Into Next Year

Quarantine brewing leaves less time for a trip to Starbucks

Nestle's and J.M. Smucker's coffee sales grew throughout the pandemic. Getty Images

Key insight:

People are consuming much more coffee at home these days, and that’s not a great sign for chains such as Dunkin’ and Starbucks, which have already been impacted from store closures following the Covid-19 outbreak.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.