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Alibaba Rings Up $30.8 Billion on Singles Day 2018

That’s nearly triple Black Friday and Cyber Monday 2017

alibaba singles day 2018
Alibaba set a new Singles Day sales record in 2018.Alibaba
Headshot of Lisa Lacy
By Lisa Lacy

November 11, 2018

The world’s biggest shopping day lived up to the hype as e-commerce platform Alibaba set another retail record, selling $30.8 billion in gross merchandise volume — including $1 billion in the first minute and 25 seconds—on Singles Day 2018.

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Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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