It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion) during Singles Day 2019.
This was the 11th so-called 11.11 Global Shopping Festival, and consumers once again demonstrated that the 24-hour sale, which started out as a means to sell coats in 2009, is an ecommerce phenomenon like no other.
Singles Day officially ended at midnight China Standard Time, or 11 a.m. ET, up 25% from the previous year.
At about 4:30 p.m.
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