Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
The meteoric rise of ecommerce has been one of the biggest stories of the pandemic era. Brands with strong ecommerce platforms prior to Covid-19 benefited enormously from that foresight, while those that didn’t either fell behind or had to make a quick pivot.
Still others had to develop an ecommerce strategy for industries that either had not allowed it previously, or made it very complicated—like alcohol. In a heavily regulated industry like the booze business, many retailers needed outside support to build up a delivery service that would abide by regional laws.
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