Airbnb Encourages Travelers to Seek Out What’s in Their Own Backyard

Home-sharing brand partners with local tourism bureaus and the National Park Foundation

airnbn website page
The home-sharing site is partnering with local tourism groups and the National Park Foundation to promote small businesses and lesser-known attractions. Airbnb

In an effort to cater to the interests of travelers just beginning to crawl out of lockdown, Airbnb has made changes to its homepage and app in an effort to get people out in their own metaphorical backyards.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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