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In an effort to cater to the interests of travelers just beginning to crawl out of lockdown, Airbnb has made changes to its homepage and app in an effort to get people out in their own metaphorical backyards.
The campaign, “Go Near,” was one of several announcements made this morning as the home-sharing platform said recovery for the industry was near, according to its own booking data.
Airbnb is not alone in its optimism. Airlines and hotel brands have
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