After Months of Turbulence, Brandless Is Shutting Down

The company had once been a bright spot in the DTC industry


Brandless, once a direct-to-consumer darling brand selling grocery and other essential items, is shutting down.

According to a report from Protocol, Brandless is laying off 70 people and keeping 10 staffers on to finish any remaining orders and explore any acquisition offers. A Brandless spokesperson confirmed the shut down to Adweek.

“I’m proud of what we created at Brandless and the hard work and dedication of everyone on the team,” said Brandless CEO Evan Price in a statement to Protocol.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in