After Closing Its North American Stores, Godiva Releases Its Very First Portfolio Campaign

The premium chocolate maker is aiming to make its products more accessible and approachable


Although Godiva has been in business for 95 years, the Belgian chocolate maker has never run an ad campaign promoting multiple products in the same spot—that is, until now.

After closing all of its retail outlets in North America earlier this year, Godiva is releasing its first portfolio campaign encouraging shoppers to buy its products online, at grocery stores and wherever chocolate is sold.

“One of the biggest challenges with this brand, historically, has been [that] consumers did not know we’re available where they shop,” John Galloway, Godiva’s chief marketing and innovation officer, told Adweek.

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