Over the last 50 years, the U.S. has added more than 8,000 breweries, according to the Brewer’s Association.
While the proliferation of craft microbreweries is changing the stateside beer game, there’s really no way any American brewer can compete with Belgium—or Europe as a whole—when it comes to the legacy those brews have as part of their brand identity.
Affligem, one of the world’s oldest breweries, is highlighting its long and storied history in a new ad in the Netherlands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in