Affligem's 'Make Beer, Not War' Ad Tells the Mostly True Story of Its Founding 1,000 Years Ago

The spot marks the Belgian brand's first national ad push in the Netherlands


Over the last 50 years, the U.S. has added more than 8,000 breweries, according to the Brewer’s Association.

While the proliferation of craft microbreweries is changing the stateside beer game, there’s really no way any American brewer can compete with Belgium—or Europe as a whole—when it comes to the legacy those brews have as part of their brand identity.

Affligem, one of the world’s oldest breweries, is highlighting its long and storied history in a new ad in the Netherlands.

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