Traditionally, marketing tends to be aspirational, featuring good-looking people living a life most everyone wants. The characters in these ad campaigns have big homes, luxury cars and high-paying careers. They go on ski trips and relax on sunny beaches. All their friends and family members are affluent—and gorgeous.
The idea, of course, is to convince shoppers that buying a certain product or service will put them on a similar path to success. Just about anyone, the commercials suggest, can attain social status if they purchase the right stuff.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in