Affirm Tells Holiday Shoppers to Pay at Their Own Pace

It follows a banner year for buy now, pay later platforms


The 2021 holidays are fast approaching, and many industries are preparing for a big year. With a significant number of shoppers intending to spend as much or more than they did last year, staying within budget may prove to be a struggle.

Leading with the acknowledgment that the stress of the season can lead to any number of ill-advised decisions, Affirm’s “Holiday Smart” campaign is highlighting its buy now, pay later (BNPL) financing options as a way to curtail at least shopping regrets.

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