Aerie Harnesses the Power of TikTok to Spread Positivity in Quarantine

The platform's most followed user, Charli D'Amelio, launches #AerieREAL Positivity challenge

As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumers virtually.

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