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As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumers virtually.
For Aerie, the American Eagle Outfitters-owned intimates, swim and leisure brand, that came in the form of the #AerieREAL Positivity challenge on TikTok. The challenge asks TikTok users to create a video sharing three things they’re grateful for in quarantine.