Aerie Harnesses the Power of TikTok to Spread Positivity in Quarantine

The platform's most followed user, Charli D'Amelio, launches #AerieREAL Positivity challenge

aeriereal role models
Iskra Lawrence, Beanie Feldstein and Tiff McFierce are among the 2020 class of #AerieREAL Role Models. Andrew Buda

As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumers virtually.

@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.