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As retailers explore the opportunity presented by launching a media arm and publishers eye digital shopping malls, it’s clear that media and commerce will continue to converge.
On this week’s episode of Yeah, That’s Probably an Ad, hosts David Griner and Ko Im are joined by Adweek’s commerce editor Lisa Lacy and media editor Lucinda Southern to discuss this and other retail trends to watch for in 2021.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
