Software firm Adobe came to the NRF’s annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)—including some new visual search functionality for fashion retailers in particular.
This tool allows retailers to easily add functionality to their websites so customers can upload photos of clothes they like in order to find similar items within a given retailer’s catalog. It uses machine-learning tech Adobe Sensei in content management and data asset management platform Experience Manager, which searches inventory to deliver relevant matches.
Balaji
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