(Actually) Swedish (Fake) Meatballs; The Day Procrastination Ends: Friday’s First Things First

Plus, SXSW activation updates

While Swedish meatballs might have originated in Turkey, Ikea's plant-based version is fully Swedish. Ikea UAE

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@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.