Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
Wait, Swedish Meatballs Aren’t Really Swedish? They Are Now, Ikea Says
A few years ago, Sweden’s official Twitter account revealed that—gasp—Swedish meatballs aren’t actually Swedish. Naturally, you’d expect a response from Ikea, which slings its iconic meatballs like there’s no tomorrow, but none came… until now.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in