A Walmart Employee's Poem About Solidarity Has Made Him an Advertising Star

The 21-year-old wrote 'Hearts of Magic' as a reminder we're all in this together

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Consumers have said they’re fatigued—actually, plain sick and tired—of doom and gloom forecasts and negative pandemic-related news. What they want to hear now, particularly from marketers, are “hopeful, comforting and supportive” messages.

Walmart, taking that sentiment and running with it, has launched a 60-second ad built around an upbeat poem about community and solidarity. And as with its recent spot set to “Lean on Me,” the retail giant once again looks inward for its talent. This time, the star is 21-year-old Terrell Myles, a department manager at store 3,751 in San Tan Valley, Ariz.

Myles,

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