Consumers have said they’re fatigued—actually, plain sick and tired—of doom and gloom forecasts and negative pandemic-related news. What they want to hear now, particularly from marketers, are “hopeful, comforting and supportive” messages.
A Walmart Employee’s Poem About Solidarity Has Made Him an Advertising Star
The 21-year-old wrote 'Hearts of Magic' as a reminder we're all in this together
