A Record-Setting Cyber Week Continues With a $9 Billion Black Friday

It's the second-largest online shopping day in U.S. history

Black Friday online spend hit new records, although it did not cross the $10 billion threshold. PopJop/Getty Images

It may have been a Thanksgiving week without many typical traditions for many Americans—travel and major gatherings, for starters. But there are some rituals that even a pandemic couldn’t cancel, and shopping on Black Friday was one of them.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.