Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
It may have been a Thanksgiving week without many typical traditions for many Americans—travel and major gatherings, for starters. But there are some rituals that even a pandemic couldn’t cancel, and shopping on Black Friday was one of them.
According to data provider Adobe Analytics, Americans spent a record-setting $9 billion online on Black Friday this year. That’s a 21.6% increase over 2019 when consumers spent $7.4 billion. The final numbers fell within Adobe’s predictions, which put estimated spend on Black Friday between $8.9
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