Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
Traditional retail is out and experiential retail that’s fun and Instagramable is in. Camp, a new 10,000-square-foot toy store in New York, is not only selling toys, it also has workshops, in-store activations and interactive areas for kids to try things out in an environment wholly different from that of the now-defunct Toys R Us.
“It really felt like there was no other category was kinda ripe for the mixture of merchandise and media and a play experience like the toy category,” said Ben Kaufman, BuzzFeed’s chief commerce officer and Camp’s CEO.