A Few How-To Videos Became the Best Marketing Investment Wahl Has Made in Years

Americans learned how to cut hair at home during the pandemic—and bought a lot of clippers to do it

About five years ago, Wahl decided to accentuate its website with some instructional videos. The 101-year-old maker of electric hair clippers is already the leading brand among professional stylists, but with the rise of do-it-yourself influencer culture and the widespread availability of clippers on the retail level, it made sense to build in some how-to content just in case consumers wanted it.

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