Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
About five years ago, Wahl decided to accentuate its website with some instructional videos. The 101-year-old maker of electric hair clippers is already the leading brand among professional stylists, but with the rise of do-it-yourself influencer culture and the widespread availability of clippers on the retail level, it made sense to build in some how-to content just in case consumers wanted it.
When the coronavirus showed up, consumers suddenly did want it—a lot.
Almost overnight, what had begun as a simple website upgrade became a major marketing engine for the brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in