For eight weeks, 220 Amazon delivery vans, four trucks and one plane will be wrapped in ads for the movie. Amazon

Verizon Announces Resources for Female Small Business Owners on International Women’s Day

International Women’s Day

The carrier also teamed with Morning Consult on a survey of women in the workforce.


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Jungle Scout Adds Support for Amazon Advertising With $110 Million in Growth Capital

Commerce

The financing will also fuel expansion to Walmart.

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Ralph Lauren Is the Latest to Offer Clothing Rentals

Commerce

The company is working with CaaStle, a service that allows retailers to offer what it calls clothing as a service, to manage the subscription model.

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Ocean Spray’s New Drink Has Some Zip

Commerce

The agricultural cooperative is pushing into the energy space.

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Why Brands Might Want to Reconsider Upcoming Influencer Campaigns

Influencers & Creators

New study suggests that the average consumer can spread the word just as well.

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After a Year of Record Retail Bankruptcies, Michaels Agrees to Go Private in $5 Billion Deal

Retailing

While the net sales of nonessential retailers suffered during the pandemic, arts and crafts banner Michaels Stores saw double-digit growth in both the second and third quarters of 2020, demonstrating [...]

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Inside Target’s $4 Billion Makeover

Retailing

Target plans to invest about $4 billion annually in new stores, remodels and fulfillment services.

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Rebuilding Our Growth Momentum: What to Expect Across Industries in 2021

Earnings Reports

A deep dive into earnings calls, from Facebook to Meredith to Spotify.

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Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?

Commerce

The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, [...]

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Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery

Commerce

The move more than doubles Instacart's valuation to $39 billion.

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Why Some Brands Are Considering Social Tokens to Monetize Engagement

Blockchain

Cryptocurrency and blockchain have become increasingly understood in the mainstream the past few years.

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We Need a Rebirth for Motherhood in Advertising

Voice

Frida’s spot represents a tipping point in storytelling for the parenting category.

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Walmart Makes a Bigger Play for Brand Ad Budgets

Commerce

Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.

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Payless Lifts the Curtain on Its US Comeback

Commerce

Payless has an ambitious plan to open 300 to 500 stores over the next five years.

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Adweek Podcast: The Rapid Intersection of Media and Commerce

Adweek Podcasts

What are publishers and retailers doing to prepare themselves for a constantly converging future?

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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

Commerce

The campaign comes as AR is becoming more important than ever for retailers.