62% of Consumers Say Their Drinking Habits Have Recently Changed

Adweek teamed up with Morning Consult on this survey about canned non-beer beverages


As we head into summer, there’s been a lot of discussion around which drink will define the season. After two explosive years of growth, will hard seltzer continue its domination? Or will ranch water, the darling of West Texas, sweep in and take the crown? If folks start going out to bars more again, will canned cocktails lose their allure?

To answer these questions and get a sense of how, what and how much consumers are drinking right now, Adweek teamed up with Morning Consult to survey consumers about which of these canned non-beer beverages they’ve tasted so far, what they’ve heard most about and what they want to try next.

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