6 Retail Trends to Expect in 2021

Changes throughout 2020 will continue to impact the customer experience

Retail trends from 2020 are alive and well. Getty Images

It’s been nearly a year since the Great Toilet Paper Shortage of 2020 resulted from panicked consumers fortifying their homes in response to the uncertainty of a global pandemic. Thereafter, we saw store closures and bankruptcies, along with innovations like curbside pickup and contactless payments as the retail industry struggled—and then pivoted—to serve customers who suddenly had wildly different needs.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.