6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy

After sitting on the sidelines last year, Budweiser is back in the game

Anheuser-Busch didn’t run a Super Bowl commercial for Budweiser last year, opting instead to redirect resources and marketing dollars toward educating the public on Covid-19 vaccinations. The decision broke the beer brand’s 37-year tradition of appearing in the Big Game.

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