5 Ways to Take the Ivy Park Approach to Marketing

Sell out like Beyonce

gucci mane
Beyonce released a sizzle video with key looks worn by influencers. Adidas

Ivy Park release day is like a holiday in the athleisure/wellness world. With over 15,000 social media mentions on #adidasxIVYPARK globally (resulting in a social reach of 146 million people), it’s a big deal. We stop what we’re doing, head to Adidas and frantically add-to-cart everything we can get our hands on. 

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@trillfitboston Adweek opinion contributor Heather C. White is the award-winning CEO of TRILLFIT®, Inc.