5 Ways to Take the Ivy Park Approach to Marketing

Sell out like Beyonce

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Beyonce released a sizzle video with key looks worn by influencers. Adidas

Ivy Park release day is like a holiday in the athleisure/wellness world. With over 15,000 social media mentions on #adidasxIVYPARK globally (resulting in a social reach of 146 million people), it’s a big deal. We stop what we’re doing, head to Adidas and frantically add-to-cart everything we can get our hands on. 

@trillfitboston Adweek opinion contributor Heather C. White is the award-winning CEO of TRILLFIT®, Inc.