5 Ways to Take the Ivy Park Approach to Marketing

Sell out like Beyonce

Ivy Park release day is like a holiday in the athleisure/wellness world. With over 15,000 social media mentions on #adidasxIVYPARK globally (resulting in a social reach of 146 million people), it’s a big deal. We stop what we’re doing, head to Adidas and frantically add-to-cart everything we can get our hands on.