5 Tips for Protecting Brands From Preying Covid-19 Counterfeiters

Fake products can range from a false ad on Facebook to mislabeled products in marketplaces

illustration of a person's face with small orbs floating around them
Don't let these fake cures and inaccurate products ruin your brand's reputation. Getty Images

As with any supply and demand scenario where official channels are unable to provide all needed goods, the void is capitalized on by sellers—including fraudulent sellers.

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Svetlana Ilnitskaya is the director of customer strategy at Incopro.