Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
This upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry?
As a new year approaches, we asked analysts what they expect to see from retailers in 2020. Their responses run the gamut from familiar to brand new—and even new spins on old favorites.
Here are their five predictions for the year to come in retail:
More media networks
Media networks from Walmart and Target emerged in 2019, and Todd Bowman, senior director of Amazon and product marketplaces at performance marketing agency Merkle, said additional retailers will toss their hat in the media network ring in 2020.