Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
Innovation-minded marketers should love Mother’s Day almost as much as they love their moms. The mid-May holiday represents a $23 billion market after all, and it’s ripe for disruption—especially when it comes to gift ideas for working mothers, who need all the convenience and relief from the daily grind that they can get.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in