4/20 Advice for Cannabis Marketers: Start Early, Skip Easter, Target Newbies

Loyalists will drive a triple-digit sales spikes on the seminal spring holiday, says cannatech firm Surfside

Stripping away the hype and looking past the promotional frenzy that dominates April 20—also known as the Black Friday of cannabis retail—there’s a low-key, tried-and-true buyer who will continue in 2022 to be the backbone of this seminal spring holiday.

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