3 Takeaways From the 2019 Holiday Retail Forecast

It's looking less dire than predicted

As summer ended, much of the early forecasting for the holiday season was filled with dread: The trade war with China had the potential to inflate prices on electronics like popular gaming consoles; labor strikes could create income uncertainty; and recession fears had everyone feeling nervous.

For a more accurate look at the upcoming 2019 holiday season, research firm Morning Consult took the pulse of consumer confidence with a late October survey of 2,200 adults. Here are the resulting holiday shopping trends, and some good news after all the gloom.

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