3 Restaurant and Retail Takeaways From Adweek Presents: The Way Forward

Top marketers from Chipotle and Athleta discuss how they're connecting with consumers

For our fifth episode of Adweek Presents: The Way Forward, Adweek’s Lisa Granatstein, editor and svp of programming, dove into the world of restaurants and retail with the chief marketing officers of two leading brands: Chipotle’s Chris Brandt and Athleta’s Sheila Shekar Pollak.

Both of their industries have been profoundly impacted by shelter-in-place orders due to the coronavirus pandemic, requiring serious shifts in how—and where—their brands reach consumers.

Chipotle and Athleta have each moved toward more digital interaction with their customers as a result of social distancing requirements.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in