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Prince of Darkness, King of Hell. No matter how you frame the job title, it’s got to be a tough online dating scene for Satan. The horrors of the underworld aside, who—or what—on earth could possibly measure up to his wickedness and complement his fiery lifestyle?
In a new ad from Match, created by Ryan Reynolds’ content studio Maximum Effort, Satan’s beloved is none other than the personification of the most hated year in living memory: 2020.