CPG & Grocery

1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic

Driving factors include poor ecommerce and a lack of in-stock items

person standing in grocery aisle, holding a basket of produce — More than one-third expect to stay with the new retailer.Getty Images

May 15, 2020

During these turbulent times, 20% of shoppers have left their primary grocery store in favor of another, according to new survey data from McKinsey & Co.

Paul Hiebert

@hiebertpaul
paul.hiebert@adweek.com

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

CPG & Grocery

1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic

Driving factors include poor ecommerce and a lack of in-stock items

Paul Hiebert

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Paul Hiebert