1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic

Driving factors include poor ecommerce and a lack of in-stock items

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

During these turbulent times, 20% of shoppers have left their primary grocery store in favor of another, according to new survey data from McKinsey & Co.

Not only that, but 37% of those who’ve made the switch expect to remain loyal to the new retailer after the crisis ends.

The main reasons people stopped shopping at their primary grocer were constant problems with keeping the shelves full and better ecommerce offerings elsewhere. Another contributing factor was that consumers opted to rely on a store that was located closer to their home or place of work.

McKinsey estimates that prior to Covid-19, about 3% of U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in