1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic

Driving factors include poor ecommerce and a lack of in-stock items

person standing in grocery aisle, holding a basket of produce
More than one-third expect to stay with the new retailer. Getty Images

During these turbulent times, 20% of shoppers have left their primary grocery store in favor of another, according to new survey data from McKinsey & Co.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.